JD Sports Earnings Show £12.66bn Sales in FY26

JD Sports Fashion earnings show a sportswear retailer still growing, but working harder for each pound of profit. As of May 20, 2026, JD reported FY26 sales of £12.66bn, up 10.5% on a reported basis and 11.7% at constant currency. Organic sales rose 2.1%, while like-for-like sales fell 2.1%, showing weaker demand in core stores.

Profit before tax and adjusting items dropped to £852m, down 7.7% reported. Gross margin stayed flat at 47.0%, which matters in a promotional sportswear market. These numbers make JD Sports Fashion earnings a clear story of scale, pressure, and disciplined execution. Data comes from JD Sports’ official FY26 results and Yahoo Finance financials.

JD Sports Fashion Earnings: Key FY26 Numbers

Sales rose, but profit moved lower

JD Sports Fashion earnings delivered strong headline sales, helped by acquisitions and new space. Total sales reached £12,662m, while organic growth was only 2.1%. That gap shows why we should separate reported growth from core trading strength.

Metric	FY26 Result
Total sales	£12.66bn
Reported revenue growth	10.5%
Constant currency sales growth	11.7%
Organic sales growth	2.1%
Like-for-like sales	-2.1%
Gross margin	47.0%
PBTAI	£852m
Free cash flow	£462m

The takeaway is simple: JD grew bigger, but shoppers became more selective.

Regional Performance Behind JD Sports Fashion Earnings

North America became the largest region

North America produced 38% of group sales, making it JD’s biggest region. Like-for-like sales there fell 1.8%, but trading improved late in the year. Asia Pacific performed best, with organic growth of 8.5% and stronger exit momentum.

The UK was weaker. Organic sales fell 2.5%, while like-for-like sales dropped 3.9%. Softer footwear demand and online pressure hurt performance. JD Sports Fashion earnings therefore show a global business with uneven regional momentum.

What Pressured Profit?

Costs and weak store demand mattered

Operating profit before adjusting items fell to £886m, down 5.4% reported. Operating margin narrowed to 7.0%, a decline of 120 basis points. JD pointed to higher costs, lower like-for-like sales, and the impact of new stores and acquisitions.

Key pressure points included:

• Like-for-like sales down 2.1%.

• Operating costs up 14.6% at constant currency.

• Gross margin held at 47.0%.

• Free cash flow improved 36.3% to £462m.

That mix shows tighter execution, but not easy trading.

Digital, Loyalty, and Product Takeaways

JD is leaning into better retail execution

JD Sports Fashion earnings also show progress beyond stores. JD STATUS reached 9.4m active members globally. In the US, 5.7m active members generated about 40% of omni-channel sales for JD and Finish Line.

The company also reported 3.7m active UK and European members. Those members delivered about one third of sales and 25% higher sales value than non-members. This gives JD better customer data and stronger repeat engagement.

FY27 Context for Sportswear Buyers

The next year looks cautious

JD guided FY27 profit before tax and adjusting items at £750m to £850m. Free cash flow guidance stands at £460m to £520m, while gross capital expenditure is expected near £400m. Q1 organic sales were flat, and like-for-like sales fell 2.3%.

For sportswear shoppers, the message is clear. Apparel is holding up better than footwear, while value and product freshness matter more. JD Sports Fashion earnings show a business still expanding, but the sportswear cycle remains challenging.